Report
The unclaimed protein
Britain's Protein Shift established where the protein market is going. This report takes the same evidence and turns it into the decisions a dairy business has to make about it: where to compete, what it is allowed to say, and how to tell whether any of it is working.
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What is inside
- What the three papers settled, and the question they left open
- The price ladder, and the premium nobody is charging
- The claim you are legally allowed to make, and the test that decides it
- Four positions, and how to choose between them
- The second front - selling to a chef rather than a buyer
- What to measure, and when to stop
Who it is for
- Commercial and category directors deciding where protein sits in next year's plan
- Technical and NPD teams who need to know which claim a formulation can carry
- Marketing leads rewriting the dairy protein story
- Foodservice and contract catering teams opening a new channel conversation
- Boards reviewing a capital case built on protein demand