Author

Steve Moncrieff

Managing Director, Dairy Connect

By this author

35 pieces

Yoghurt bowls topped with berries, kiwi, granola and chia seeds on pink

Analysis · 4 min read

The next dairy growth story is cultured

With protein claims now table stakes, fermentation expertise and culture-led texture will decide which dairy businesses keep shoppers.

2026-07-16

Close-up of a Parmigiano cheese wedge showing the stencilled rind markings

Analysis · 5 min read

The provenance on the rind

Italy's protected DOP cheeses offer UK premium retailers a substitution barrier own-label cannot copy, provided they are ranged with discipline.

2026-06-25

Skewers of mozzarella pearls and cherry tomatoes topped with fresh basil

Analysis · 4 min read

Cream of the crop

Dairy's foodservice growth in 2026 will come from smaller, protein-dense, provenance-led plates rather than simply larger portions.

2026-06-19

Chunks of crumbled white feta cheese on a blue-grey plate

Analysis · 3 min read

FETA PDO: provenance the buyer can verify

With speciality cheese outgrowing the category and feta supply tightening, buyers should secure genuine PDO product early rather than treat it as a commodity.

2026-06-19

Wheels of cheese maturing on wooden shelves in a stone-walled ageing cellar

Analysis · 3 min read

The artisan advantage

Farmhouse and artisan cheesemakers punch far above their tonnage, defining reputation and premium value the wider dairy sector should treat as strategic.

2026-06-19

Close-up of a screen showing volatile red and green financial trend lines

Analysis · 4 min read

2026 the volatility year

2026 will not be the recovery year the sector expected but the year that resets it, splitting shoppers into clearer tiers and leaving mainstream Cheddar the most exposed.

2026-04-27

Blurred illuminated Dairy sign above a supermarket chilled aisle

Report · 11 min read

Retail intelligence report 2026/27

The UK grocery market is splitting into premium own-brand and hard discount, and a supplier's position on that barbell and inside aligned contracts will decide its 2026/27 fortunes.

2026-04-24

Woman scooping chocolate protein powder from a tub beside a measuring shaker

Analysis · 11 min read

The whey forward 2026/27

UK and Irish producers who commit whey-processing capex before 2028 will capture premium margin for a decade, while those still exporting raw whey watch the value accrue elsewhere.

2026-04-24

Herd of fawn Jersey cows walking towards camera across a green field

Analysis · 6 min read

The return of fat: how Jersey milk signals a structural shift in dairy demand

The full-fat revival is a structural repositioning of dairy as naturally functional, but capturing lasting value depends on the industry's strategic alignment.

2026-03-19

Wegovy injectable weight-loss pen lying on a plain white surface

Analysis · 6 min read

GLP-1, protein and dairy's opportunity

As GLP-1 users prioritise nutritional density, dairy's high-quality protein becomes a real advantage if the sector repositions its messaging.

2026-03-13

Row of foil-capped glass bottles filled with fresh milk

Analysis · 12 min read

Dairy won in court. But its still losing the kitchen table

Legal protection of the word milk means little unless dairy harnesses the mainstream protein trend to rebuild everyday consumption habits, especially among under-30s.

2026-02-12

Smiling woman with curly hair and glasses in a white shirt looking down

Report · 2 min read

Where pressure is really building in cheese & dairy

The research aims to identify where targeted intervention could unlock disproportionate value for cheese and dairy over the next 12 to 36 months.

2026-02-03

Wood-fired pizza with peppers on a peel before a flaming oven

Analysis · 3 min read

Pizza hasn't peaked. Our interpretation of it has.

Pizza should be treated as a system to be engineered around cheese performance and provenance, not a mature category defended on price.

2026-02-02

Protein powder being poured from a scoop into a shaker bottle

Analysis · 5 min read

Part 3 | from by-product to billion-euro asset

Ireland's whey advantage in functional nutrition rests on value extraction over volume, and sustaining it demands relentless investment in processing, research and talent.

2026-01-13

Retro advert still of a boy drinking milk captioned only milk will do

Analysis · 5 min read

Milk didn't fail. The industry lost its voice.

UK dairy needs a coordinated, commercially measured campaign to restore milk's cultural relevance, particularly among under-30s, or risk marginalisation by drift.

2026-01-09

Man carrying a shopping basket past a supermarket chilled dairy aisle

Analysis · 12 min read

Designing dairy's next chapter

Producers who define a clear role in the retail system, invest in data literacy and collaborate will outperform those coasting on heritage and quality alone.

2026-01-06

Three wind turbines silhouetted on a hilltop ridge against a cloudy sky

Analysis · 5 min read

Part 2 | the sustainability reckoning

Irish dairy's climate reckoning is painful, but verified low-carbon production could turn sustainability into a defensible premium export advantage.

2026-01-06

Festive cheeseboard with blue cheese, brie, grapes, walnuts and berry compote

Analysis · 4 min read

Cheese & dairy: a year that redefined the curve

In 2025 the dairy businesses that invested in brand storytelling, collaboration and functional innovation captured margin, while those relying on quality alone stalled.

2025-12-11

Herd of black and white dairy cows grazing green pasture under stormy skies

Analysis · 5 min read

Part 1 | Irish dairy at a crossroads

Constrained by tightening environmental limits, Irish dairy must build strategy around value, speciality products and verified sustainability rather than more volume.

2025-12-11

Cottage cheese piled on rye crispbread crackers topped with pea shoots on a wooden board

Analysis · 6 min read

Cottage cheese: from trend to transformation

With volume up 29.4% and value up 26.2%, cottage cheese offers UK retailers, foodservice operators and artisan producers a rare simultaneous growth opportunity.

2025-11-05

Curds separating from whey around steel cutting blades in a cheesemaking vat

Analysis · 4 min read

Whey forward: redefining value across beauty, wellness and performance

Whey's shift from byproduct to high-value bioeconomy ingredient is an open opportunity British dairy can capture through R&D, traceability and scientific validation.

2025-11-04

Double cheeseburger with melted cheese and bacon on a plate against a dark background

Report · 5 min read

Quarter 4 cheese report 2025

UK cheese growth to 2033 will reward clear good-better-best positioning, with the independent ICDA increasingly serving as a market signal for buyers and producers.

2025-10-24

Cheese counter shelves stacked with wedges and truckles bearing price labels

Analysis · 3 min read

Let's start with some cheesy education…

Understanding processed, unprocessed, pasteurised and unpasteurised cheese helps makers, sellers and buyers judge quality with confidence.

2025-05-28

Globe splashing into milk against a pale blue background

Analysis · 4 min read

UK & European dairy in flux: understanding market volatility amid global disruption

The volatility across UK and European dairy is structural rather than cyclical, and producers must evolve through it rather than wait it out.

2025-05-12

Glass bottles of white, pink and chocolate flavoured milk on a soft pink background

Analysis · 3 min read

Flavoured milk in the UK

Flavoured milk's future growth lies in protein, function and premiumisation rather than nostalgia, offering brands a rare second chance.

2025-04-08

World map built from stacked colourful shipping containers on a pale blue background

Analysis · 4 min read

The U.S. tariffs: a wake-up call for the UK and European dairy industries

The US tariffs make market diversification, provenance-led premium positioning and coordinated trade lobbying urgent priorities for UK and European dairy producers.

2025-04-08

Stocked cheese counter with Dutch, Aged and Washed section signs

Analysis · 4 min read

What the UK retail sector can learn from leading US cheese retailers

UK retailers can unlock cheese-category value by investing in staff expertise, curated ranges, in-store theatre, education and regional provenance.

2025-04-08

Red directional signpost reading Tariffs over an abstract falling market graph

Analysis · 4 min read

Navigating tariff challenges in a shifting global trade landscape

UK dairy can weather a more protectionist world by diversifying markets, leaning on premium provenance and actively shaping trade policy rather than absorbing tariff shocks.

2025-03-18

Wedges of blue-veined and orange cheddar cheese on a wooden board

Analysis · 9 min read

British territorial cheeses - reimagining tradition for the modern consumer

British territorial cheeses can win younger shoppers by leaning into protein, sustainability, experience and award recognition rather than nostalgia alone.

2025-02-27

Woman with red shopping basket reading a milk bottle by the supermarket dairy aisle

Analysis · 6 min read

Adapting to changing consumer behaviour: opportunities for cheese brands in the UK

Cheese brands can defend share by differentiating on health, provenance and sustainability rather than competing on price alone.

2025-02-25

Greek salad topped with a feta block beside olives and dips on a seaside table

Analysis · 4 min read

FETA PDO: bridging Greek heritage and UK cheese trends for strategic growth

FETA PDO's certified origin and traditional method give UK retailers a credible premium story to justify higher price tiers.

2025-02-25

Cheesemonger's shelves stacked with varied artisan cheeses and handwritten price labels

Analysis · 4 min read

Beyond Cheddar and Brie: say cheese

The UK's cheese opportunity lies not in more products but in coordinated education that inspires shoppers to explore beyond the familiar.

2025-02-11

Deli counter shelves stacked with cut cheeses and handwritten price tags

Analysis · 7 min read

Driving cheese education in the UK: how supermarkets and social media are fuelling market growth

Retailers that invest in education, in-store tasting and influencer content convert consumer curiosity into repeat premium cheese sales.

2025-01-29

Aerial view of wind turbines above striped pink and green tulip fields

Analysis · 6 min read

Sustainability: the driving force behind the dairy and cheese industry's transformation in 2025

Producers that embed and clearly communicate sustainable practices will win consumer trust and secure long-term commercial advantage.

2025-01-29

Humanoid robot arranging blocks of cheese on a factory conveyor line

Analysis · 5 min read

The future of cheese & dairy 2025

UK dairy brands that lead with sustainability, health credentials and provenance, not just price, will stay relevant to conscious consumers.

2025-01-29