Paper 01 Members
The Great Protein Race
How protein moved from the gym to the weekly shop, and why that shift favours dairy
A Dairy Connect publication
The research behind the room
The Protein Series
What Britain eats, what the protein pound buys, how eating out is changing and who has the plant to supply it. The Dairy Mail's protein series.
9.6%
growth in protein-based food sales, twice the pace of FMCG
£15 vs £3
120g of daily protein: bars versus the dairy aisle
+27%
rise in average UK restaurant order value
The papers
Four parts. One shift.
Paper 02 Members
The Protein Pound
Protein sales are booming, but the cheapest protein on British shelves is rarely the most heavily marketed
Paper 03 Members
The Smaller Plate
Protein is reshaping how Britain eats out, and dairy may be the sector best placed to answer the shift
Paper 04 Members
The Protein Plant
Part Four of the Protein Series, and a More from Milk report. If the UK has the whey, who has the plant to turn it into the forms customers specify, and on what evidence? A register of UK and Irish whey protein capability, the investment cycle reaching the two islands, and the route value Britain does not publish.