Topic
Consumer Trends
What shoppers are actually buying, and why: the behaviour behind the category numbers.
Intelligence
11 pieces on Consumer Trends.
The next dairy growth story is cultured
With protein claims now table stakes, fermentation expertise and culture-led texture will decide which dairy businesses keep shoppers.
16 July 2026
UK Cheese to 2030
The fastest-growing line on the cheese shelf is premium own-label Cheddar, up 20.5% in volume while branded Cheddar fell 4.7%; the growth worth funding to 2030 is repeat demand that survives promotions, waste and fulfilment, not branded volume rented at the expense of the retailer's own label.
29 October 2026
The Next Plate
The dairy majors have built their plans on protein while Mars has moved on to fibre, AI and the solo meal; none of them has yet made the meal for one, and especially the older one, a dairy occasion, and that is the opening for UK and Irish dairy.
28 October 2026
What happens to the Christmas cheeseboard in January
Christmas puts more farmhouse cheese in front of supermarket shoppers, but whether it grows choice depends on whether they can find and recognise the same cheese in January, and nobody publishes the repeat-purchase figure that would show it.
27 October 2026
The Longevity Economy
The opportunity is not a product labelled for older people but a portfolio redesigned around the nutritional, functional and experiential needs of longer lives, with value growth more plausible than broad volume growth.
19 October 2026
After protein: the smaller plate and dairy's fibre gap
Fibre is the first claim in this cycle that dairy cannot make from milk alone: only 4% of UK adults eat the recommended 30g a day, plain dairy carries no meaningful fibre, and dairy's own candidate, GOS, is neither a settled fibre claim in GB nor still made in Britain at scale, so a business that wants the claim in 2027 has to start the recipe and evidence work now.
13 October 2026
The Unclaimed Protein
The Protein Series settled where the protein market is going; the decisions it leaves a dairy business are where to compete on the price ladder, which claim a formulation can legally carry, which of four positions to take, and how to tell whether it is working.
5 October 2026
GLP-1, protein and dairy's opportunity
As GLP-1 users prioritise nutritional density, dairy's high-quality protein becomes a real advantage if the sector repositions its messaging.
13 March 2026
Pizza hasn't peaked. Our interpretation of it has.
Pizza should be treated as a system to be engineered around cheese performance and provenance, not a mature category defended on price.
2 February 2026
Cottage cheese: from trend to transformation
With volume up 29.4% and value up 26.2%, cottage cheese offers UK retailers, foodservice operators and artisan producers a rare simultaneous growth opportunity.
5 November 2025
British territorial cheeses - reimagining tradition for the modern consumer
British territorial cheeses can win younger shoppers by leaning into protein, sustainability, experience and award recognition rather than nostalgia alone.
27 February 2025
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