Topic
Consumer Trends
What shoppers are actually buying, and why: the behaviour behind the category numbers.
Intelligence
5 pieces on Consumer Trends.

The next dairy growth story is cultured
With protein claims now table stakes, fermentation expertise and culture-led texture will decide which dairy businesses keep shoppers.
16 July 2026

GLP-1, protein and dairy's opportunity
As GLP-1 users prioritise nutritional density, dairy's high-quality protein becomes a real advantage if the sector repositions its messaging.
13 March 2026

Pizza hasn't peaked. Our interpretation of it has.
Pizza should be treated as a system to be engineered around cheese performance and provenance, not a mature category defended on price.
2 February 2026

Cottage cheese: from trend to transformation
With volume up 29.4% and value up 26.2%, cottage cheese offers UK retailers, foodservice operators and artisan producers a rare simultaneous growth opportunity.
5 November 2025

British territorial cheeses - reimagining tradition for the modern consumer
British territorial cheeses can win younger shoppers by leaning into protein, sustainability, experience and award recognition rather than nostalgia alone.
27 February 2025
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